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This paper examines current trends and developments in higher education (HE) and the responses of HE institutions to these changes. The contribution of Library and Information science (LIS) institutions to innovation in Europe is examined through three case studies – the Manchester Metropolitan University (MMU), the Robert Gordon University (RGU) and the Tallinn Pedagogical University (TPU). Technology, globalisation, and competition have caused the ground to shift under HE worldwide. HE institutions have had to rethink their environment in the light of new technologies. During the last five years MMU, RGU and TPU have developed new programmes and courses, new teaching and learning approaches and used information communication technology to support teaching and learning. All staff members have been actively involved in change and the innovation process. In most cases changes have been incremental and the impact of these changes has been rather positive.

All libraries engage in some form of marketing and promotional activity, either active or passive. Four benefits come to those who promote their library services: usage; increased value in the organization; education of users and non‐users; and changed perceptions. Effective library marketing includes combining the concepts of marketing, promotion and public relations, but it begins with a clear definition of the library's mission in the parent organization. The special librarian then needs to analyze the parent organization in terms of funding sources, the contributions the library makes to the mission of the parent organization, and the value of the library's services to users. Such analysis leads to innovation, follow‐up, and involving others in promoting the library and its services, which result in successful marketing for the special library.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03074809610115672. When citing the article, please cite: Jane Farmer, Grainne Ward, Lawraine Wood, (1996), “Taking stock: career planning for isolated, middle-level professionals”, New Library World, Vol. 97 Iss: 3, pp. 14 - 22.

Middle‐level professionals working in one‐person library or information units, usually women, frequently experience obstacles to career progression, which are seen as insurmountable. Examines some of these obstacles, and suggests a possible approach to career planning incorporating a number of different strategies for change.

John Saunders wrote ‘Why are we campaigning against cuts?’ (NLW July 1985). Cuts columnist Terry Hanstock criticised the article in September NLW and referred to a meeting in Rotherham addressed by John Saunders.

Some libraries and information services are quite definitely user‐centred; some think they are but are not always; some seem to be designed for librarians rather than users. The purpose of this monograph is to encourage the development of libraries to meet the perceived needs of users — I hope it will be found useful by librarians and information workers as well as by students.

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.

Continuing education for library and information management Ealing College of Higher Education is using a grant from BLR&DD to examine two main areas: para‐professional education and the coordination of external course provision. The present project, which runs from October 1985 to March 1986, is building on past work at Ealing. Ealing has developed a substantial database of short courses in librarianship and information science with details of cost, duration, location and subject. The work on para‐professional education will assess staff needs and will note experience in other countries, including the United States. The study of coordination will involve surveying course providers to see how they decide what courses to arrange, and how to price and market them. Further details are available from Dr Stephen Roberts, Ealing College of Higher Education, School of Library and Information Studies, St Mary's Road, Ealing, London W5 5RF (Tel: 01–579 4111 ext.3337).

I hope this headline can be accepted as factual and in no way racist. It introduces the idea of the Community Services Group and Commonwealth Institute Library Services. They are running a recruitment day for black library workers on 22 January 1987, when it is hoped that library schools, library employers, publishers and booksellers, schools careers officers and sixth formers can be brought together. The intention is to give black youngsters and their advisers an idea of what working in a library or information organisation entails, what qualifications and training are needed, and the career prospects. How does all this differ in any way from a recruitment day for while library workers? Much emphasis is laid on equal opportunities, so why not hold a recruitment day for library workers, of any colour? Details of the advertised session are available from Mary Hodge, Library Services, Commonwealth Institute, Kensington High Street, London W8 6NQ (Tel: 01–603 4535 ext. 215).